The Making of "Second Impressions"

Marketing, Social Media, and Reasons Why I Don't Read Books Anymore

Lately this is me... 

Lately this is me... 

There is a stack of books on my bedside table that have been collecting dust for weeks now. "Oh Soraya, it must be so nice to not have school anymore and start summer 3 months early." No. No. No. It's not like that at all. 

Making a feature film takes time. A lot of time. It consumes my entire day and my thoughts 24/7 (seriously, I had a dream last night that somehow I managed to drop all of the footage in a raging river in TUCSON. WTF, SUBCONSCIOUS. AT LEAST GET YOUR GEOGRAPHICAL LOCATIONS RIGHT!) Don't get me wrong--I love it. This is me in the zone. But wow, how remarkable it is that the hours seem to tick by faster and faster every single day. 

Anyways. Back to the point of this post: Marketing. Social Media. An essential tool to build your audience well before the film (or any product) is finished. Today that manifested itself through the film's Facebook page: https://www.facebook.com/SecondImpressionsthemovie/?fref=ts

I love how his smile mimics the rottweiler (but Jeffrey is waaaaay more friendly, I think!) 

I love how his smile mimics the rottweiler (but Jeffrey is waaaaay more friendly, I think!) 


The model is similar to Humans of New York because I'm posting pictures with quotes next to them, but different in that it's just a teeny tiny, itty bitty snipet of the conversation we've had with that person. Take Jeffrey, for example (he's the man with on the FB cover photo with the Second Impressions banner behind him). Jeffrey is a truly special character. When we talked to this man, our emotional reactions to his stories--both happy and sad-- is indicative of how skilled he is as a storyteller and how powerful his stories were. Posting a photograph with a quote next to it doesn't come close to experiencing the boom of his laugh or the wisdom in his eyes that the interview offers. On the 4th Ave Street Fair this weekend, Pancho (who is a real person) and I were lucky enough to run into Jeffrey again and talk to him for a bit. We're considering doing a follow-up interview with him or changing the film's dynamic in some way so that he carries a more prominent role. 

A lot is still up in the air with the plot of this film (as anticipated from the start) but naturally, I will keep you all posted.